Romulus Media
Creator Program
Built and scaled Romulus Media’s influencer and UGC creator program to help brands connect authentically with Gen Z audiences. Led creator selection, brand vetting, and campaign coordination across multiple client accounts, including Appily.
Year
2025
Client Example
Appily
Appily
An online platform designed to help high school and transfer students find their best fit college through personalized quizzes, virtual tours, and scholarship opportunities. The platform aims to simplify the college search process by offering guidance that feels accessible, supportive, and student-centered.
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I supported Appily by identifying student creators who genuinely reflected the brand’s voice and target audience. By providing clear deliverables and content guidance, creators were able to share advice that felt natural, relatable, and trustworthy. This approach ensured peer-led content resonated with students navigating the college search.
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Helped Appily build a curated group of student creators who aligned closely with the brand’s voice and audience. Through clear guidance and thoughtful creator selection, peer led content felt more authentic and supportive, strengthening Appily’s social presence as a trusted resource for students navigating the college search.
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This project reinforced the importance of creator selection beyond follower count. Choosing students based on lived experience, tone, and relatability helped position Appily as a trusted guide rather than a traditional college platform.
Vet Student Influencers
Led the growth and vetting of Romulus Media’s student creator/influencer roster, building a scalable recruitment and interview process to ensure brand safe, passionate Gen Z creators.
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I grew Romulus Media’s creator roster through targeted outreach and partnerships, pitching Romulus as a third party opportunity hub and additional revenue channel for creators. I built relationships with both student creators and influencer marketing agencies while promoting the Student Creator Program through social media, university clubs, LinkedIn, and campus networks.
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I reviewed hundreds of creator applications and conducted one-on-one interviews to carefully vet student influencers. Creators were assessed on content quality, professionalism, communication, and genuine interest in content creation, resulting in a roster aligned with reliability, brand values, and Gen Z authenticity.
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I developed creator brand kits showcasing niche, audience demographics, content examples, and platform strengths to support faster brand matching and more effective campaign pitching.
