Hey, I’m Belen.

I build culture driven marketing strategies that connect brands with Gen Z audiences.

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Work Values

Culture First Strategy

I approach marketing through a cultural lens, paying close attention to trends, audience behavior, and how Gen Z actually interacts with brands online. I’m constantly observing what resonates (and what doesn’t), so campaigns feel timely, relevant, and genuinely authentic, not forced.

Results Oriented

I see every project as an opportunity to learn and improve. By tracking performance, gathering feedback, and refining strategy, I focus on driving stronger engagement, clearer messaging, and better audience alignment over time.

  • 2 Years in Social Media Marketing

    Hands on experience across strategy, content, and community

  • 100+ Creators Manaaged

    Built and scaled a college UGC & influencer program

  • Gen Z–Led Strategy

    Influencer, social, and community driven marketing

Selected Experience

Romulus Media
Marketing Agency

Built and scaled Romulus Media’s Gen Z influencer and UGC creator program, interviewing and onboarding 100+ student creators. Led creator sourcing, client vetting, and program operations to connect brands with authentic student-led content.

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NASA MITTIC
Compeitition

Advanced to Stage 2 of the NASA MITTIC Competition by developing a go-to-market strategy using NASA intellectual property. Conducted audience and industry research and pitched the concept to a panel of judges.

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American Marketing
Association

Led a 20-member consulting team as Vice President of Consulting, revamping the club’s in-house marketing agency. Managed social media strategy and content for 4 local businesses, overseeing client communication, timelines, and execution.

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