Hi, I’m
Belen.
Marketing found me at the intersection of two things I love: crafting ideas and bringing people together. I thrive where strategy meets creativity, and it pushes me to grow into someone who excels under pressure and turns challenges into results.
San Diego, CA
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100+ Creators Managed
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10+ Clients Managed
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3 Years in Social & Influencer Marketing
Expertise
My Key Skills
I specialize in influencer strategy, creator partnerships, and social media marketing, paired with strong client communication and account management that keeps every project running smoothly and delivering real results.
About
What I bring to the table
I'm a San Diego native and SDSU marketing grad who found her passion helping local businesses show up online and connect with people. What started as managing socials for small brands turned into leading influencer programs, securing earned media, and managing accounts for 10+ clients across hospitality, lifestyle, and beyond.
I care about the work because I've seen what good marketing does. It builds community, drives real revenue, and makes people feel something before they even know why. That's the standard I bring to every project.
Selected Experience
Formula Marketing
Influencer & PR Campaigns
Managed 10+ monthly influencer partnerships and PR across 8+ hospitality clients. Drove Fox5 News placement and 190+ RSVPs for restaurant's grand openings.
190+
RSVPs generated
View Project
SDSU AMA
Social Media & Consulting
Led a 20-member team delivering strategy for 4+ local businesses. Drove 352% TikTok follower growth and 2M+ Instagram views in 8 weeks.
2M+
Instagram views
View Project
Managing Instagram strategy and 1–2 monthly influencer partnerships. Grew account reach by 92% and generated 24,000+ views in two months.
Updo Marketing
Freelance — Tappis Cafe
92%
Reach Growth
View Project